Available for new opportunities
Senior Product Designer
Senior Product Designer
Senior Product Designer
I transform complex e-commerce experiences into measurable business growth. 15 years designing at Currys, Compare the Market, and iD Mobile — where research-led design drove 3x conversion improvements and enterprise-scale systems.
I transform complex e-commerce experiences into measurable business growth. 15 years designing at Currys, Compare the Market, and iD Mobile — where research-led design drove 3x conversion improvements and enterprise-scale systems.
I transform complex e-commerce experiences into measurable business growth. 15 years designing at Currys, Compare the Market, and iD Mobile — where research-led design drove 3x conversion improvements and enterprise-scale systems.
EXperience
Work Experience
Work Experience
Work Experience
Independent Design Consultant - Product Designer | 2024 - Present
Job summary
UX strategy and product design for e-commerce and fintech clients. Recent work includes conversion audits, design system foundations, and end-to-end product redesigns.
Independent Design Consultant - Product Designer | 2024 - Present
Job summary
UX strategy and product design for e-commerce and fintech clients. Recent work includes conversion audits, design system foundations, and end-to-end product redesigns.
Independent Design Consultant - Product Designer | 2024 - Present
Job summary
UX strategy and product design for e-commerce and fintech clients. Recent work includes conversion audits, design system foundations, and end-to-end product redesigns.
Senior Product Designer | Compare the Market | Mar 2022 - Nov 2023
Leading price comparison platform serving millions of users
• Built Suricata design system — 40% faster design-to-dev handoff across 15 product teams • Redesigned insurance comparison flows — 68% increase in user engagement • Reduced funnel drop-off by 25% through user journey optimisation
Senior Product Designer | Compare the Market | Mar 2022 - Nov 2023
Leading price comparison platform serving millions of users
• Built Suricata design system — 40% faster design-to-dev handoff across 15 product teams • Redesigned insurance comparison flows — 68% increase in user engagement • Reduced funnel drop-off by 25% through user journey optimisation
Senior Product Designer | Compare the Market | Mar 2022 - Nov 2023
Leading price comparison platform serving millions of users
• Built Suricata design system — 40% faster design-to-dev handoff across 15 product teams • Redesigned insurance comparison flows — 68% increase in user engagement • Reduced funnel drop-off by 25% through user journey optimisation
UI/UX Design Manager | iD Mobile | May 2021 - Feb 2022
Mobile telecom platform serving 500K+ B2C customers
• Led design team serving 500K+ customers — 35% improvement in satisfaction scores • Unified UX strategy across 4 product teams with consistent design language • Embedded WCAG 2.1 accessibility compliance into all design workflows
UI/UX Design Manager | iD Mobile | May 2021 - Feb 2022
Mobile telecom platform serving 500K+ B2C customers
• Led design team serving 500K+ customers — 35% improvement in satisfaction scores • Unified UX strategy across 4 product teams with consistent design language • Embedded WCAG 2.1 accessibility compliance into all design workflows
UI/UX Design Manager | iD Mobile | May 2021 - Feb 2022
Mobile telecom platform serving 500K+ B2C customers
• Led design team serving 500K+ customers — 35% improvement in satisfaction scores • Unified UX strategy across 4 product teams with consistent design language • Embedded WCAG 2.1 accessibility compliance into all design workflows
UI/UX Designer | Currys / Carphone Warehouse | Dec 2016 - Apr 2021
£1B+ e-commerce platform
• Designed ML personalisation engine — 3x higher add-to-basket rate for returning users • Led AR Point & Place experience — 30%+ increase in add-to-cart for large items • Owned checkout experience design across 7,000+ product catalogue
UI/UX Designer | Currys / Carphone Warehouse | Dec 2016 - Apr 2021
£1B+ e-commerce platform
• Designed ML personalisation engine — 3x higher add-to-basket rate for returning users • Led AR Point & Place experience — 30%+ increase in add-to-cart for large items • Owned checkout experience design across 7,000+ product catalogue
UI/UX Designer | Currys / Carphone Warehouse | Dec 2016 - Apr 2021
£1B+ e-commerce platform
• Designed ML personalisation engine — 3x higher add-to-basket rate for returning users • Led AR Point & Place experience — 30%+ increase in add-to-cart for large items • Owned checkout experience design across 7,000+ product catalogue
Earlier Career
Earlier Career
Earlier Career
Trusted by teams at
Selected PRojects
How Work Comes Together
How Work Comes Together
How Work Comes Together
Available for new opportunities
Available for new opportunities
Available for new opportunities